Summary
Own global brand promotion across website content, social media, KOL and influencer cooperation, overseas exhibitions and B2B lead generation.
Description
The International Marketing Specialist drives end-to-end overseas marketing execution. You will produce multilingual content, manage social accounts, coordinate creator partnerships, plan exhibitions and analyze channels to improve lead conversion.
RESPONSIBILITIES
- Create English marketing copy, product brochures and case-study materials.
- Operate LinkedIn, YouTube and other B2B social-media accounts.
- Coordinate overseas KOL and industry-influencer partnerships.
- Plan overseas exhibitions, marketing materials and on-site arrangements.
- Track inquiry sources and prepare marketing-effect reports.
- Work with sales to adjust content around customer demand.
- Support website content iteration and SEO.
MINIMUM QUALIFICATIONS
- Bachelor’s degree in Marketing, International Business, English or a related field.
- Excellent English writing and editing capability.
- Basic B2B overseas-marketing and LinkedIn or YouTube experience.
- Ability to prepare simple graphic or video-material drafts is a plus.
- Data-driven thinking and channel-performance analysis ability.
- Cross-team communication and multitask-management capability.
PREFERRED QUALIFICATIONS
- Building-material, hardware or construction-industry marketing experience.
- Basic French or Spanish reading and writing.
- Experience working with overseas industry KOLs.
- Familiarity with Google Analytics and SEO principles.
Jiataiyee is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants receive consideration without regard to race, colour, religion, gender, gender identity or expression, national origin or any protected status. Reasonable accommodation is available for applicants with disabilities.